Our Story

The Rangoli Story 

Rangoli began in 2005 when Amar and Ruby opened a small, sparkling counter on Alum Rock Road in Birmingham. What started as a shared passion for beautiful, wearable jewellery became a landmark for families across the UK. Brides, sisters, aunties and friends came for the pieces, and returned for the people.

Today, Rangoli Online brings that same experience to your screen. We curate premium‑finish South Asian fashion jewellery, from kundan and polki‑inspired sets to zircon sparkle for your special event, styled for modern wardrobes and priced for real life.

As the dynamics of the world shift, we understand the growing preference of e-commerce, the comfort of shopping from our smartphones. Now without further delay, the Rangoli family welcome you to Rangoli Online Jewellery, where we aim to give you the best experience online as we have been doing so in our shops since 2005.…

“Let the colours of Rangoli define your special moments”